CRM STRATEGY & LIFECYCLE CONSULTING
507x
SMS ROI
94%
EMAIL SUBSCRIBER GROWTH
99.3%
DELIVERABILITY RATE
4
ESP MIGRATIONS LED
2
BRANDS MANAGED SIMULTANEOUSLY
MEET GINA
Hi, I'm Gina.
I'm a CRM and lifecycle marketing consultant with 7+ years of experience helping DTC retail brands build programs that drive real retention — not just opens and clicks.
I've planned and executed email and SMS strategies across two brands simultaneously, led four platform migrations from start to finish, and built lifecycle journeys that move customers from first purchase to loyal repeat buyers.
Whether you need a strategic partner for the long term or an expert to come in and solve a specific problem, I bring the same level of focus, precision, and ownership to every engagement.
WHAT I CAN HELP YOU WITH
End-to-End CRM Support
From strategy to execution, I offer end-to-end CRM support tailored to where your brand is and where you want to go.
ESP Migrations
Moving platforms is complex. I've led four migrations end-to-end across Klaviyo, Cordial, Attentive, and Listrak — with minimal disruption and strong post-migration performance.
Email & SMS Program Management
Full-service management of your email and SMS programs — from calendar planning and audience segmentation to execution, QA, and performance optimization.
Lifecycle Strategy
Acquisition, retention, reactivation — I design and build lifecycle journeys that keep customers engaged and coming back at every stage.
CRM Audit & Strategy
Not sure where your program is falling short? I'll audit your existing setup and deliver a clear, actionable roadmap for improvement.
HOW I WORK
Flexible Engagements.
Real Ownership.
I work with DTC brands on both an ongoing retainer basis and for defined projects. Whether you need a strategic partner embedded in your team or an expert to come in and solve a specific challenge, I bring the same level of focus and accountability to every engagement.
Retainer
Ongoing strategic and executional support — ideal for brands that need consistent CRM expertise without the overhead of a full-time hire.
Project Based
Defined scope, clear deliverables, focused execution — ideal for migrations, audits, program builds, and one-time strategic engagements.
BOOK NOW
Ready to Build a Retention Program That Actually Works?
Let's talk about where your CRM program is today and where it could be. I offer a free 30-minute discovery call to understand your needs and see if we're a good fit.
Or email me directly at gina@buildretention.com